What Would It Be Without The Sponsors?

The Melbourne Cup,is Australia's premier sporting event and attracts attendance of approximately 100,000 people each year.

Flemington ensures that any entertaining needs can be accommodated with the impressive on-course facilities and diverse hospitality options available. The Melbourne Cup Carnival is regarded as one of the 'must-attend' events on the Australian corporate calendar.Sponsorship at Flemington offers unique experiential branding opportunities and targeted communication channels. “Recently rated as Australia's most popular sporting event in a study by Sweeney & Associates, the Melbourne Cup Carnival now transcends traditional sporting events as a unique combination of sport, fashion, entertainment, hospitality

and business.” [www.vrc.com.au]

The Melbourne Cup Carnival hosts impressive network of associations with companies participating in sponsorship and corporate hospitality including:-

• Emirates – The Sponsor of the “Big Race”

•  AAMI – The Sponsors of The Derby

•  Crown,

• Lion Nathan,

• Myer - Main sponsor of  Fashions on the Field,

• Lexus – Sponsorship includes a race and also supplies prises for winners of mens and ladies Fashions on   the Field ( Ladies win a brand new Lexus & Men win a 12month lease of brand new Lexus)

• Yellowglen ,

• Schweppes,

•  Diageo,

• Longines,

• Lavazza and

•  Channel 7 – Exclusive Television rights that include the right to be the only station to broadcast the race live besides Sky Channel.

The Melbourne Cup Carnival is the ideal event for corporate entertaining and exposure. Few events worldwide have attendances and media coverage of such high

calibre. The Carnival's relaxed social atmosphere and spaced racing program creates the perfect environment for business networking.

A race sponsorship package during the Melbourne Cup Carnival includes:-

• Race naming rights

• Trophy presentation,

• Advertising exposure

• Media coverage,

• Sponsor signage and various other branded items on course

• Executive privileges and

• corporate hospitality.

To become a sponsor for a Melbourne Cup Day Race the pricing starts from $100,000+ GST, prices are subject to the rating of the race i.e. Listed, Group 3, Group 2 or Group 1 (being lowest to highest) and the amount of prizemoney/prizes required to be of standard.